If you have zero website visitors, there’s actually a strategy, that’ll help turn things around faster.
Hey everyone, I’m Jitendra Kumar, and today I’m going to break down if you have zero website visitors.
Before we get started, make sure you followed to this website.
So let’s start going,
step one: Identify keywords and Topics
You’ll then see a report that ends up showing you how popular that keyword is how much traffic he gets how many clicks go to people’s websites.
And what I want you to do is go look on the left hand navigation, and click on keyword ideas.
And then if you’re not logged in, make sure you’re logged in, but this report shows you all the keywords that you could potentially rank for.
I want you to then click on the keywords I can rank for by, and then in that box put in your URL.
What this is doing is it’s analysing your website, how people link to your authority where you tend to rank for, and then it filters out all the keywords and shows you what keywords have the biggest potential for you to rank for right now.
And if you do that, you now have a list of keywords that are the best fit for your website.
And the next thing that you’ll want to do is filter them based on intent. So some of the keywords, even though you can rank for.
If the products and services, you know that you offer don’t align with that keyword, you don’t want to go after it.
You want to instead go after the ones that are really ideal fit.
Step two: Learn from Competitors
I want you to now use it, Uber says competitor analysis reports. A great example of this is the backlinks report.
So if you go to the backlinks report, you can put in any competitor URL, and I’ll show you their backlinks.
And when you end up doing that, you go, like, Hey, maybe I should go after these links, maybe some of those sites already linked to me, maybe some of them don’t.
What’s cool Uber says is in the back of his report, there’s a section called backlinks opportunity.
This is where you put in all your competitor URLs. And you also put in your URL. What this breaks down is all the people that link to your competitors but don’t link to you.
And what’s cool about that part is, it shows you which ones, link to the majority of your competitors.
So if you put in three of your competitors and your website. If you found that hey, there’s these 50 sites that link to three of my competitors but not me.
Well, you know that they won’t care to link to more competitors because they’re the link to a handful of them, so might as well head up those sites first to try to get them to link to you so that way you can rank higher.
Another thing that I like do with competitor analysis is looking at the top pages.
So anytime I look at the top pages report and this is one of my favourite parts in Hoover says he shows me all the top pages from an SEO perspective, that my competitors rank for.
Now I take this data to then figure out alright what pages a contest should I create that I haven’t created yet, and what are all the keywords that that page rank for for my competition so now I have a list of keywords, and we’re all the people linking to them because also shows you all the backlinks.
So then now you have a list of keywords when you’re creating your content, and you have a list of sites to hit up to also get to link back to you.
And when you’re doing all this, I want you to keep one thing in mind that look.
Keywords are a word backer, but you need to make sure that the keywords are very relevant to your business because if you go after the wrong keywords, you’ll get traffic, but the traffic’s not going to convert, and I have a lot of competitors that have articles on things like video editing when they don’t really offer video editing services, nor do we, and even though it may be one of their top pages, I wouldn’t go and create that because all it’s going to do is create irrelevant traffic for me.
Step three: depth content
create, in depth content around the main topics you want to focus on. I don’t want you to go broad, just like I just talked about video editing on the marketing side,
I need to focus more on marketing, and I need to niche down and be more narrow, because that’s how I’m going to perform better in the long run.
And once your traffic goes up, and you shouldn’t do well in your ranking on the first page I want you to land and expand your landing some of these keywords then expand and broaden up their category.
so if I first started blogging and SEO which is what I did at blogger, calm, then I started writing up to content marketing and social media marketing, then paid advertising, then conversion optimization. Then, email marketing, you see how I’m continually expanding.
Heck, I’m even starting to write articles now on things like running ads on Hulu or Roku, I’m even talking about television advertising.
So I’m still sticking in marketing but I’m expanding, and eventually, I may expand out of marketing, and I was still covered very deeply.
But I would also maybe add another category like sales because sales and marketing.